marketing manager

We are seeking a dynamic sales-oriented marketer to develop, implement and drive strategic marketing campaigns to promote revenue growth in our retail insurance business channels.

position overview

Under the guidance of our VP of Marketing, you will partner closely with our sales and leadership team to create compelling marketing campaigns that’ll speak to and engage prospective and current clients in the Benafica, LLC experience. Primary responsibilities will include, but not be limited to:

  • Propose and lead the strategic planning of effective marketing campaigns to attract and acquire new business, to include lead generation, nurturing and enhancing the current customer journey.
  • Actively drive the content creation process from idea to launch, from leveraging various marketing tools and tactics to being hands-on in content writing and providing the artistic direction for creative pieces.
  • Utilize MAS to create digital marketing elements (landing pages, email templates, forms, social media posts) and steer marketing automation workflows to campaign effectiveness.
  • Identify and regularly measure KPIs to provide accurate reporting on campaign performance
  • Ongoing CRM maintenance and record tracking of campaign data
  • Work collaboratively with Marketing team to manage and maintain Marketing assets, including websites, social media sites, tradeshow supplies, etc.
  • Report weekly with the VP of Marketing to discuss ongoing campaign pipelines
  • Accountable for maintaining spending limits within approved Marketing budget
position requirements

essential:

  • Post-secondary degree in Marketing, Communications, Design or related field
  • Excellent interpersonal and communication skills
  • Ability to handle confidential and sensitive information appropriately
  • Self-starter with the ability to manage multiple projects concurrently
  • Solid organizational skills and attention to detail
  • Proficiency in Adobe CC Suite
  • Proficiency in MS Office (Powerpoint, Excel)
  • Experience with marketing automation software

preferred:

  • Insurance industry and sales experience
  • Solid working experience with customer relationship management, content management and/or marketing automation software
  • A Positive can-do attitude

Attach your Resume and let us know your thoughts on growing our marketing team, and providing strategies that will push us further into a brighter future.

what we offer
  • Flexible and great work environment
  • Competitive base salary with a progressive bonus structure
  • Employer-paid health, Dental and Vision, Long Term Disability, and Life insurance for employees
  • Voluntary Disability and Accident/Critical Illness
  • HSA plan contributions
  • Paid time off
  • Paid holidays
  • 401K employer matching plan
  • Summer hours
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