Benafica is a health benefits and insurance company that helps employers offer flexible, tax-free health reimbursement plans instead of traditional group health insurance.
About Benafica
Benafica helps employers replace rigid group health plans with more flexible health reimbursement arrangements, so you can offer better benefits at a predictable cost.
Benefits Administration, Done Right
Benafica’s roots are in third-party administration, where we’ve managed benefits programs for associations and their members for years. After seeing the limitations of licensed HRA software, we built our own solution. In 2025, we launched BEN360, an ICHRA administration platform built in-house based on real-world feedback from employers and brokers.
Today, we administer ICHRA and QSEHRA plans nationwide, provide TPA services to associations, and offer no-cost Medicare enrollment help in Minnesota and Wisconsin.
Technology is only as good as the people behind it
Benefits Expertise
We understand the complexities behind HRAs and benefits administration, so you don’t have to figure it out on your own.
Purpose-Built Technology
We bult our BEN360 ICHRA platform in-house, based on feedback from employers, brokers and HR teams.
People Behind the Platform
Get answers when you need them, from real people who know your benefits, not a chatbot or automated ticket black hole.
Flexible by Design
Every workforce is different. We help employers build strategies around their unique goals.
Employee Experience
Health insurance can be complex. Our job is to simplify the strategy, administration, and employee experience behind it.
Proactive Monitoring
We don’t just react to problems. We proactively monitor the process to catch issues before they become problems.
Meet the Team
The people who administer your plan, answer your calls, and know your business by name.
Della Britton
Chief of Staff
Gina LaBounty
Director of ICHRA Operations
Joleen Schwellenbach
Chief Technology Officer
Mel Saling
Marketing Director
Mike Roth
Client Success Manager
Ryan Jewison
CEO
Stephanie Davis
Director of TPA Operations
Troy Holmen
VP of Insurance Services